About the
Project
Objectives
Creando is a B2B business that wanted to make its presence in the Online form to reach out to the large number of brick & mortar Retailing and Distribution companies across India. Creando also wanted to reach out to Brands who would want to set-up or expand its business geography with the help of Creando’s network. Creando was also into Consulting for Businesses in the FMCG sector, seeking help in a strategic tie-up. Hence the new Creando website had to reflect all the 3 business verticals in a comprehensive manner and thus reflect the unique values and advantages offered by brand Creando.
Strategy
Creando already had its own basket of products/brands, a very effective network and a set of brands to showcase. This needed to be developed in a manner that would show how Creando is already running a smooth and fairly large network across the markets especially in the Tier 2,3 and 4 towns. Hence the need was to develop the website on an e-Commerce platform. This was to facilitate both the aspect of showcasing the strengths of the company and highlight the benefits being offered.
Execution
A comprehensive corporate brand building and image of large network was developed in a stylish manner with the help smart Graphics and Contents that was to the point and without any fluff. Pictorial representation that are reflective of the brand story and activities made for an effective website design. Past activities were showcased and the management behind lend to complete the story of Creando Associates.
